K-Swiss Inc (NASDAQ:KSWS) going back to school

Tennis brand K-Swiss Inc (NASDAQ:KSWS)'s stock price rose more than 2.5% to finish at 10.52 at the close of trading, upon news that they plan to introduce their brand into a number of high schools across the USA.

K-Swiss Inc (NASDAQ:KSWS) going back to school

K-Swiss Inc (NASDAQ:KSWS) will have the opportunity to introduce its brand into the high schools via signage, which they think will offer them an 'unfiltered voice' to many young potential clients. This signage will be constructed in various areas around the schools, including the athletic facilities and hallways.

The deal will also see a $600 donation to each of the 1000 schools which are part of this 'pilot' deal. The high schools are spread over four markets, and the estimated total spend for the entire campaign is thought to be more than $1 million over a two year period. A further component of the deal is that as much as 10% of sales generated by the project will be returned to the schools.

If this program is successful it could see similar ventures across the country, and rival companies will also be keeping a close eye on the potential in this sort of deal. If it's a success, it may also send the K-Swiss Inc (NASDAQ:KSWS) stock price even further up.